{"id":467,"date":"2017-09-05T08:01:31","date_gmt":"2017-09-05T13:01:31","guid":{"rendered":"http:\/\/brandfluencer.com\/blog\/?p=467"},"modified":"2018-01-24T16:53:25","modified_gmt":"2018-01-24T22:53:25","slug":"top-7-reasons-digital-marketing-failing","status":"publish","type":"post","link":"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/","title":{"rendered":"Top 7 Reasons Your Digital Marketing is Failing"},"content":{"rendered":"<p>Digital marketing is tough and it&#8217;s easier to fail than it is to succeed! If you got into business to sell your product and you are now consumed by <strong>digital marketing<\/strong> and &#8220;how to&#8221;, welcome to the digital marketing jungle! These are the <strong>top 7 reasons you are failing in digital marketing.<\/strong><\/p>\n<p>We&#8217;d never leave you hanging, so here are some <strong>digital marketing tips<\/strong> to start to turn your digital marketing around from failure to success.<\/p>\n<h3>Content Creation &amp; Allocation<\/h3>\n<p>Companies get into business with a great product or idea, sell it and then wonder how they can grow their business. \u00a0The first thing I look at is their content. \u00a0By that, I mean,<strong><a href=\"http:\/\/brandfluencer.com\/blog\/social-media-marketing-sucks\/\" target=\"_blank\" rel=\"noopener\"> how are you talking to your customer<\/a>?<\/strong> \u00a0Are you creating posts on social media? \u00a0Are you handing out flyers? \u00a0Are you writing <strong>blog articles<\/strong>? What is your company doing to talk to your customers? \u00a0In today&#8217;s marketing economy the number one asset you can have is digital content. \u00a0Blog articles are number one in my book for just about every company I encounter. \u00a0From a blog post you can create social media posts and filter the content into email newsletters, videos, etc. \u00a0So, the number one issue I see most every business having is that they do not create content, nor do they allocate time and resources into creating them.<\/p>\n<p>&nbsp;<\/p>\n<h3>Marketing Budget Allocation<\/h3>\n<p>Many <strong>small businesses<\/strong> have a great product and do really well. \u00a0By the time they contact us or another <a href=\"http:\/\/brandfluencer.com\" target=\"_blank\" rel=\"noopener\"><strong>marketing agency<\/strong><\/a>, they have zero marketing budget or haven&#8217;t really thought about it. \u00a0They really have no idea what a marketing budget is supposed to look like. \u00a0On average, companies spend anywhere from <strong>10-13% of their net profits on marketing<\/strong>. \u00a0If you want to bring your company to the next level, start with building a marketing budget. \u00a0Then you can approach a <strong>marketing agency<\/strong> with your needs. \u00a0Imagine if you were to go shopping for a house and you get a realtor and tell them that you actually have no monthly budget, but you want to purchase a home.<\/p>\n<p>&nbsp;<\/p>\n<h3>Social &amp; Digital is Primary<\/h3>\n<p>If you haven&#8217;t noticed already, <a href=\"http:\/\/brandfluencer.com\" target=\"_blank\" rel=\"noopener\"><strong>social media marketing<\/strong><\/a> and <strong>digital marketing<\/strong> is here to stay. \u00a0You need to make it your primary means of advertising. \u00a0On which social media platforms are your customers? \u00a0Wherever they are, your company needs to be! \u00a0I do get it, social media marketing can be tough! \u00a0Just ask the average business. \u00a0On average, most companies only have 500 Facebook followers! \u00a0That&#8217;s it! \u00a0There is still a place for direct marketing, but no matter what, you need to find your customers on the internet. \u00a0When was the last time that you did not check your phone for messages in a day?<\/p>\n<p>&nbsp;<\/p>\n<h3>Diversify Media Buy<\/h3>\n<p>This is something, for small business owners, that can be tough. \u00a0It takes creating your budget and then formulating a advertising plan on multiple different fronts. \u00a0This, in itself, can be a difficult task. \u00a0This is where a marketing agency, can assist. \u00a0They do this kind of thing all day, every day. \u00a0If you are a DIY advertising kind of business owner, take your<strong> advertising budget<\/strong> and break it up among the platforms that you have selected to advertise on. \u00a0From here, start on only one of them and perfect your tactics, then move on to the next platform. \u00a0I think it&#8217;s much easier to tackle one advertising platform at a time. \u00a0But, remember, to diversify!<\/p>\n<p>&nbsp;<\/p>\n<h3>Influencer Marketing &amp; Overthinking<\/h3>\n<p>This is a very common problem in digital marketing. \u00a0A company wants to control every single minute detail of their advertising spend and doing this with<a href=\"http:\/\/brandfluencer.com\" target=\"_blank\" rel=\"noopener\"> influencer marketing <\/a>is no different. \u00a0When using a social media influencer, don&#8217;t overthink it. \u00a0Let the influencer promote the product how they see fit. \u00a0Sure, give them some ideas, but don&#8217;t try to change who they are. \u00a0This is their social media channel and if you need to change the tone of the influencer, then you may want to move on to the next influencer that is a better fit for your brand. \u00a0It&#8217;s much like marrying the person of your dreams so that you can change them. \u00a0It NEVER works out!<\/p>\n<p>&nbsp;<\/p>\n<h3>Not Respecting Context of Social Platform<\/h3>\n<p>People join social platforms to be entertained and to communicate with friends and family! \u00a0So, when your company is on social media, you need to do what <strong>Gary Vaynerchuk<\/strong> says, <strong>&#8220;Jab, Jab, right hook.&#8221;<\/strong> \u00a0Don&#8217;t punch people in the face with your product or service. \u00a0No one that&#8217;s on social media came for your product! \u00a0Entertain, don&#8217;t disdain! \u00a0If you can&#8217;t be their friend, they don&#8217;t care what you&#8217;re selling them. \u00a0<a href=\"http:\/\/brandfluencer.com\/blog\/no-one-cares-about-your-brand-why\/\">No one Cares about Your Brand<\/a>!<\/p>\n<p>&nbsp;<\/p>\n<h3>Humility<\/h3>\n<p>Be humble! \u00a0Your customers are the most important thing you have going for you, not your product. \u00a0Being in love with your product is good, but <strong>being in love with your customer<\/strong> is great! \u00a0This is the key to winning. You need to roll with your customers, not roll over them. \u00a0Always talk to your customers, not at them. \u00a0I love to see the companies we work with win. \u00a0That&#8217;s why Brandfluencer is here. \u00a0We don&#8217;t exist without customers. \u00a0Our product is you!<\/p>\n<p>&nbsp;<\/p>\n<p>If you are struggling with <a href=\"http:\/\/brandfluencer.com\/blog\/askbrandfluencer-digital-marketing-questions-answers\/\">digital marketing and have questions<\/a>, drop us a line on Twitter and use the hashtag <strong>#AskBrandfluencer<\/strong> or simply post your comments below!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Digital marketing is tough and it&#8217;s easier to fail than it is to succeed! If you got into business to sell your product and you are now consumed by digital marketing and &#8220;how to&#8221;, welcome to the digital marketing jungle!<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt -->&hellip;<\/p>\n","protected":false},"author":1,"featured_media":879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,39],"tags":[126,121,120,119,122,123,124,66,171,170],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 7 Reasons Your Digital Marketing is Failing &#8211; BRANDfluencer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 7 Reasons Your Digital Marketing is Failing &#8211; BRANDfluencer\" \/>\n<meta property=\"og:description\" content=\"Digital marketing is tough and it&#8217;s easier to fail than it is to succeed! If you got into business to sell your product and you are now consumed by digital marketing and &#8220;how to&#8221;, welcome to the digital marketing jungle!&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/\" \/>\n<meta property=\"og:site_name\" content=\"BRANDfluencer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/brandfluencer\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-05T13:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-24T22:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/digital_marketing_failure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zecharia Gilbert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandfluencer\" \/>\n<meta name=\"twitter:site\" content=\"@brandfluencer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zecharia Gilbert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/\"},\"author\":{\"name\":\"Zecharia Gilbert\",\"@id\":\"https:\/\/brandfluencer.com\/blog\/#\/schema\/person\/f4edf77b3908ed5fa927f65cda7e3310\"},\"headline\":\"Top 7 Reasons Your Digital Marketing is Failing\",\"datePublished\":\"2017-09-05T13:01:31+00:00\",\"dateModified\":\"2018-01-24T22:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/\"},\"wordCount\":902,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/digital_marketing_failure.jpg\",\"keywords\":[\"askbrandfluencer\",\"digital marketing advice\",\"digital marketing failing\",\"digital marketing tips\",\"digital marketing tricks\",\"gary vaynerchuk\",\"garyv\",\"influencer marketing\",\"marketing agency\",\"marketing budget\"],\"articleSection\":[\"Digital Marketing\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/\",\"url\":\"https:\/\/brandfluencer.com\/blog\/top-7-reasons-digital-marketing-failing\/\",\"name\":\"Top 7 Reasons Your Digital Marketing is Failing &#8211; 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