{"id":475,"date":"2017-03-20T17:06:37","date_gmt":"2017-03-20T17:06:37","guid":{"rendered":"http:\/\/brandfluencer.com\/blog\/?p=475"},"modified":"2017-03-20T23:53:41","modified_gmt":"2017-03-20T23:53:41","slug":"every-cmo-must-know-digital-marketing-2017","status":"publish","type":"post","link":"https:\/\/brandfluencer.com\/blog\/every-cmo-must-know-digital-marketing-2017\/","title":{"rendered":"What Every CMO Must Know About Digital Marketing in 2017"},"content":{"rendered":"<p>There is often much\u00a0<em>confusion<\/em> between the role of a <strong>Marketing Manager<\/strong> and a <strong>Digital Marketing Manager<\/strong>, but make no mistake, there is a <strong>huge<\/strong>\u00a0difference. \u00a0 We will\u00a0show you how each company must use these roles properly to ensure\u00a0customer conversion success.<\/p>\n<h3>Marketing Manager Role<\/h3>\n<p>It&#8217;s important to keep in mind that the role of the <strong>Marketing Manager<\/strong> is to develop and manage components of traditional marketing while supporting:\u00a0<strong>Product, Place, Price, and Promotion<\/strong> of the traditional marketing mix. \u00a0This encompasses <strong>tactical marketing activities<\/strong> of the organization and <strong>long term marketing strategy<\/strong> of the company.<\/p>\n<h3>Duties of the Marketing Manager include:<\/h3>\n<ul>\n<li>Managing all marketing for the company and activities within the marketing department.<\/li>\n<li>Developing the marketing strategy for the company in line with company objectives.<\/li>\n<li>Coordinating marketing campaigns with sales activities.<\/li>\n<li>Overseeing the company\u2019s marketing budget.<\/li>\n<li>Creation and publication of all marketing material in line with marketing plans.<\/li>\n<li>Planning and implementing promotional campaigns.<\/li>\n<li>Manage and improve lead generation campaigns, measuring results.<\/li>\n<li>Overall responsibility for brand management and corporate identity<\/li>\n<li>Preparing online and print marketing campaigns.<\/li>\n<li>Monitor and report on effectiveness of marketing communications.<\/li>\n<li>Creating a wide range of different marketing materials.<\/li>\n<li>Working closely with design agencies and assisting with new product launches.<\/li>\n<li>Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.<\/li>\n<li>Analyzing potential strategic partner relationships for company marketing.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">Fig 1-1 | source: <a href=\"http:\/\/www.charterselection.com\/\" target=\"_blank\">Website Charter Selection<\/a><\/p>\n<h3>Digital Marketing Manager Role<\/h3>\n<p>The advancement of the internet and the birth of social media has created the <strong>Digital Marketing Manager<\/strong> to further develop the <strong>Four E\u2019s of Digital Marketing: Experience, Everyplace, Exchange and Evangelism.<\/strong>\u00a0 The role of the Digital Marketing Manager develops and oversees the digital marketing strategy of the company.<\/p>\n<h3>Duties of the Digital Marketing Manager include:<\/h3>\n<ul>\n<li>Devising strategies to drive online traffic to the company website.<\/li>\n<li>Tracking conversion rates and making improvements to the website.<\/li>\n<li>Developing and managing digital marketing campaigns<\/li>\n<li>Utilizing a range of techniques including paid search, SEO and PPC.<\/li>\n<li>Overseeing the social media strategy for the company.<\/li>\n<li>Managing online brand and product campaigns to raise brand awareness.<\/li>\n<li>Managing the redesign of the company website.<\/li>\n<li>Improving the usability, design, content and conversion of the company website<\/li>\n<li>Responsibility for planning and budgetary control of all digital marketing<\/li>\n<li>Evaluating customer research, market conditions and competitor data.<\/li>\n<li>Review new technologies and keep the company at the forefront of developments in digital marketing.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">Fig 1-2 | source: <a href=\"http:\/\/www.charterselection.com\/\" target=\"_blank\">Website Charter Selection<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/chriszook\/\" target=\"_blank\">Content Marketer Chris Zook <\/a>explains:<\/p>\n<blockquote><p>\u201cWhen combined, traditional and digital marketing have the potential to transform businesses through explosive long-term growth that can make a powerhouse in their industry.<br \/>\nTraditional marketing includes any form of marketing that doesn\u2019t take place online. Digital marketing, on the other hand, is\u00a0every\u00a0form of marketing\u00a0that takes place online.<\/p>\n<p>If the company has the budget, using traditional and digital marketing at the same time has the potential to yield some\u00a0impressive\u00a0results for your business.<br \/>\nDiversifying your marketing strategies is great for long-term growth. Short of some marketing catastrophe where every medium fails, you\u2019ll almost always continue moving forward.\u201d<\/p>\n<p>When you have the best of both worlds, the tactics, tools and objectives form a perfect balance to execute a mixed media creative strategy that build trust, loyalty, and revenue.<\/p><\/blockquote>\n<p>Don&#8217;t be confused! \u00a0The <strong>Digital Marketing Manager<\/strong>\u00a0and <strong>Marketing Manager<\/strong>\u00a0roles are similar, but offer <em>distinct<\/em> benefits for organizations looking to increase market success. The Digital Marketing Manager will have vital experience that the\u00a0<strong>VP of Marketing<\/strong> or Marketing Manager will not have and <strong>vice versa<\/strong>. \u00a0Each role has been carefully crafted. \u00a0Consider them the left brain and right brain of marketing. \u00a0Neither one can do without the other and <strong>neither should rule over the other<\/strong>.<\/p>\n<p>Citings:<br \/>\nHow Traditional and Digital Marketing Work Together-by Chris Zook for Marketing Manager Insider<br \/>\n7 Ways Marketing Has Changed (And its Not Just the Tools)-by IIana Rabinowitz<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>There is often much\u00a0confusion between the role of a Marketing Manager and a Digital Marketing Manager, but make no mistake, there is a huge\u00a0difference. \u00a0 We will\u00a0show you how each company must use these roles properly to ensure\u00a0customer conversion success.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt -->&hellip;<\/p>\n","protected":false},"author":4,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,39,89],"tags":[67,84,85,20,86,83,88,82,81,87,90],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Every CMO Must Know About Digital Marketing in 2017 &#8211; 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