{"id":817,"date":"2017-08-14T15:10:30","date_gmt":"2017-08-14T15:10:30","guid":{"rendered":"http:\/\/brandfluencer.com\/blog\/?p=817"},"modified":"2017-08-09T15:11:26","modified_gmt":"2017-08-09T15:11:26","slug":"social-media-influencers-can-help","status":"publish","type":"post","link":"https:\/\/brandfluencer.com\/blog\/social-media-influencers-can-help\/","title":{"rendered":"How Social Media Influencers Can Help You"},"content":{"rendered":"

A\u00a0mere 20 years ago, purchasing behavior was mostly influenced by friends, family, and figureheads like athletes and celebrities.<\/p>\n

These days that’s just not enough.\u00a0<\/p>\n

Well-known bloggers, as well as Youtube, Vine and Instagram stars have a lot of say\u00a0in\u00a0deciding\u00a0what\u2019s cool and when it’s cool.<\/p>\n

That’s why you need to start getting social media influencers<\/a> interested in you.<\/p>\n

Social Media Influencers Are Key to Growing Your Business\u00a0<\/h2>\n

Having connections with these\u00a0stars of social media can significantly increase your presence on the internet. This can only help to promote your product or service.<\/p>\n

And if you’ve got a brand new start-up, one\u00a0way to do this is to launch your product with an influencer marketing agency<\/a>.\u00a0<\/p>\n

Influencers can be valuable to your brand\u00a0in a number of ways. They can:<\/p>\n

Write a Favorable Review about You<\/h2>\n

This will improve your SEO<\/a>. How?<\/p>\n

In the past, keyword optimization was enough to elevate your search engine ranking. But now Google favors\u00a0high-quality organic links.<\/p>\n

By partnering with these influential bloggers who write\u00a0features about and reviews for your products or services, you’ll begin building those high-quality links. This will, in turn,\u00a0drive traffic to your site and improve your search engine ranking.\u00a0<\/p>\n

Create Content for Your Website<\/h2>\n

Yes. Your website.<\/p>\n

Social media influencers can create valuable content for you directly on your site. They can provide testimonials, quotes, and other non-branded content that could become a valuable part of your marketing assets.<\/p>\n

Wear Or Use Your Product\u00a0<\/h2>\n

You want to work with influencers who are both relevant to your niche and will appreciate your products. Get in touch with them and make them aware of your products and the\u00a0benefits.<\/p>\n

Send them some free samples so they can try them\u00a0and then sing their praises on their highly influential sites. Their followers will appreciate the information and it will give your product a serious boost.<\/p>\n

Help Build Trust\u00a0<\/h2>\n

According to a Nielsen study<\/a>, 92 percent of consumers trust recommendations from friends, family or people they know. Only 58 percent trust branded websites.<\/p>\n

Interestingly, 70 percent said they trust online consumer opinions. This just shows that people\u00a0are more likely to believe what strangers say than trust what brands say about themselves.<\/p>\n

Even so, with so many bigger and better-known competitors, it can\u00a0still difficult for small businesses to win the trust of their target audience. Even\u00a0once you do establish trustworthiness,\u00a0making a\u00a0lasting impression with consumers is what matters.<\/p>\n

One way to do this is to stand up for a cause that resonates with your target audience. By doing this you’ll win them over – heart and soul.\u00a0<\/p>\n

A social media influencer can\u00a0spread the word about how you\u00a0donate a portion of your\u00a0proceeds to a cause\u00a0and it will click with them. They’re likely to remember it.\u00a0<\/p>\n

And, even more importantly, since the information came from influencers whom the audience already trusts, they’re likely to believe it.\u00a0<\/p>\n

This will put you in good standing.<\/p>\n

Generate Quality Leads<\/h2>\n

When seeking influencers for your digital marketing campaign, try not to focus solely on\u00a0reach. Sure, social media influencers with a big following can\u00a0help you reach a larger audience.<\/p>\n

But it won’t make much of a difference if\u00a0only a small percentage of those consumers are\u00a0genuinely interested in your product.<\/p>\n

You want to be\u00a0sure that every cent\u00a0you spend on your digital marketing yields the highest possible ROI. Remember that social media influencers specialize in specific niches.<\/p>\n

So you want to\u00a0target the right influencers who will ensure that your message reaches relevant consumers. This will bring higher-quality leads and an increase in ROI.<\/p>\n

When you’re able to target the right influencers, you\u2019ll boost your brand\u2019s visibility and raise awareness within that\u00a0relevant market. All of this equals an\u00a0increase in the quality of leads you generate, which also means a higher ROI.<\/p>\n

Drive Conversions<\/h2>\n

No matter how\u00a0well\u00a0influencers promote your product, there will always be consumers hesitant about giving you their money. Consider offering a special discount code that\u2019s valid for a limited time.<\/p>\n

Then these\u00a0discount codes can be promoted through social media influencers and give their followers an extra reason to buy. Plus, by creating a unique discount code for each influencer, you’ll be able to\u00a0track your campaign\u2019s performance more accurately.<\/p>\n

You can also keep track of how many conversions each influencer generates. This is especially important if you’re paying your social media influencers\u00a0a commission.<\/p>\n

Engage New Audiences<\/h2>\n

Even if social media influencers are loving on you, there\u2019s still a good chance that many of their followers have never heard of you. Especially if you’re a small business or start-up.<\/p>\n

If using a discount code<\/a> isn’t enough to draw them in, then giveaways and contests are two other great\u00a0ways to engage your audience\u00a0and\u00a0help you reach new audiences relevant to your business.<\/p>\n

You can use your influencers to promote a giveaway. For instance, let’s say you sell specialty pies. You could collaborate with an influential food Instagrammer who has a big following.<\/p>\n

The Instagrammer could post\u00a0an image of one of your featured\u00a0pies. In the caption, they could announce\u00a0a\u00a0giveaway to their followers, and instruct them on the step-by-step how to participate.<\/p>\n

The rules of the giveaway could require\u00a0users to follow both your\u00a0Instagram account and the influencer\u2019s account. They may also need to repost the photo, tag both accounts, and include the branded hashtag #yourspecialpies in the caption to enter the giveaway.<\/p>\n

However you decide to go about your giveaway, with the assistance of influencers you can really make a statement.<\/p>\n

So if you’re looking to boost\u00a0your presence on the internet and social media – and thus increase your sales – start making connections with social media influencers.<\/p>\n

Don’t be shy. You’ve got a great product or service to share. So put it out there!\u00a0<\/p>\n

And if it feels too overwhelming, contact us<\/a>. We’ll help you get hooked up with those important influencers.<\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00a0mere 20 years ago, purchasing behavior was mostly influenced by friends, family, and figureheads like athletes and celebrities. These days that’s just not enough.\u00a0 Well-known bloggers, as well as Youtube, Vine and Instagram stars have a lot of say\u00a0in\u00a0deciding\u00a0what\u2019s cool…<\/p>\n","protected":false},"author":1,"featured_media":818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"\nHow Social Media Influencers Can Help You<\/title>\n<meta name=\"description\" content=\"Did you know there are certain social media users who can increase your following. 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