{"id":896,"date":"2017-09-19T18:23:13","date_gmt":"2017-09-19T23:23:13","guid":{"rendered":"http:\/\/brandfluencer.com\/blog\/?p=896"},"modified":"2020-10-10T10:25:57","modified_gmt":"2020-10-10T15:25:57","slug":"google-posts-how-to","status":"publish","type":"post","link":"https:\/\/brandfluencer.com\/blog\/google-posts-how-to\/","title":{"rendered":"Google Posts | Why & How to Use Them!"},"content":{"rendered":"

“Google Posts<\/strong>” is a new feature by Google and on Google My Business<\/strong> page results, which enables companies and individuals to create content on Google that is highly ranked in search results due to their titles. More importantly, it has these great new functions! \u00a0Why should your business jump on this and how do you do it? \u00a0Let’s walk you through it!<\/p>\n

What in the world are Google Posts & Why should you use them?<\/strong><\/h2>\n

By now you’re probably thinking, “another damn thing for me to learn?<\/em>” \u00a0Yeah, you’re kinda right, but I think you’ll love them. \u00a0For quite some time I’ve been on a Google My Business<\/strong> page warpath (you need to be crushing Google Reviews), but this just ups the game for Google. \u00a0With Google My Business page, a user could search and find you, but now they can message you through the posts. \u00a0If you’re familiar with Facebook posts and forms, this is not much different for a business looking to gather data from a potential customer or communicate important things. \u00a0Now the customer no longer needs to then call you or visit your website to get in contact with you. \u00a0Still confused? \u00a0Here’s what Google has to say:<\/p>\n

Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source \u2014 you \u2014 and complements existing results from across the web. – Google<\/p><\/blockquote>\n

Announce new promotions or daily specials.<\/p>\n

Promote visibility of new and upcoming events.<\/p>\n

Highlight some of your newest products or best-sellers.<\/p>\n

Take reservations, attract signups for a newsletter, or sell a product directly.<\/p>\n

Take a look at the image:<\/p>\n

\"Google<\/a>Post frequently. The posts remain live for seven days and events will stay until the event is finished.<\/p>\n

 <\/p>\n

How to Create a Google Post<\/h2>\n

Creating a Google Post is very simple! \u00a0First, you do need to have claimed your business on Google My Business.<\/a><\/p>\n

If you have claimed and created your Google My Business page, follow along:<\/p>\n

Go to your Google My Business page.<\/p>\n

    \n
  1. \u00a0Click on Posts<\/li>\n
  2. \u00a0Upload an image<\/li>\n
  3. \u00a0Fill in what you want to communicate (offer, post, etc)<\/li>\n
  4. \u00a0Add your button & url link<\/li>\n
  5. \u00a0Select “Preview<\/li>\n
  6. \u00a0Click Post<\/li>\n<\/ol>\n

    That’s all there is too it!<\/p>\n

    \"Google<\/a><\/p>\n

    Utilize the posts to highlight selling propositions or promotions. Do not just shove a whole lot of keywords into your post, you WILL NOT rank any higher for search rankings. \u00a0I promise you!<\/p>\n

    Google will scroll up to ten articles in a carousel however just the initial 2.5 are observed on the search results without scrolling.<\/p>\n

     <\/p>\n

    How to Monitor Google Posts Click Activity.<\/strong><\/h2>\n

    It is tough to find insights since Google Posts do not integrate with Google Analytics or the Google My Business dashboard. By making a personalized URL to use for hyperlinked urls, it is possible to see analytic data and know if they converted… or not! I would suggest that you use “bit.ly<\/strong><\/a>” to track your link clicks. \u00a0They’ll give you a dashboard with click analytics!<\/p>\n

    \"Bit.ly<\/a><\/p>\n

    Google Posts are a great way to communicate with your customers directly through your Google My Business page.<\/p>\n

    If you have questions or comments, we’re more than happy to answer! \u00a0Place them in the comments below! \u00a0Don’t forget to sign up for our newsletter!<\/strong><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    “Google Posts” is a new feature by Google and on Google My Business page results, which enables companies and individuals to create content on Google that is highly ranked in search results due to their titles. 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