{"id":915,"date":"2020-10-10T10:30:04","date_gmt":"2020-10-10T15:30:04","guid":{"rendered":"http:\/\/brandfluencer.com\/blog\/?p=915"},"modified":"2020-10-12T10:50:29","modified_gmt":"2020-10-12T15:50:29","slug":"top-3-biggest-digital-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/","title":{"rendered":"Top 3 Biggest Digital Marketing Blunders"},"content":{"rendered":"<p>The internet is a very forgivable place to be as a marketer, but there are some digital marketing mistakes that are just too funny to forget. \u00a0We review some of our favorite digital and social media blunders!<\/p>\n<h1>Scott Disick accidentally pastes sponsored post instructions into the caption<\/h1>\n<p>\u201cKeeping Up With The Kardashians\u201d star Scott Disick was the subject of web ridicule after he included all the instructions his advertisers sent him for a paid Instagram post.<\/p>\n<p><a href=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/kardashian_blunder.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-928 size-full aligncenter\" src=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/kardashian_blunder.jpg\" alt=\"Social Media Blunder Scott Disick on Twitter\" width=\"600\" height=\"1067\" srcset=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/kardashian_blunder.jpg 600w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/kardashian_blunder-169x300.jpg 169w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/kardashian_blunder-576x1024.jpg 576w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>McDonald&#8217;s Name Your Burger Fail<\/h2>\n<p>McDonalds of New Zealand launched a \u201cCreate Your Taste\u201d website campaign that resulted in a multitude of highly offensive burger names appearing on its official website. Participants would receive free fries and a drink as a reward for participation. The resulting campaign was a complete failure as you can see by one of the website images below. \u00a0The website has since been deleted.<\/p>\n<div id=\"attachment_932\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/mcdonalds_marketing_fail.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-932\" class=\"size-full wp-image-932\" src=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/mcdonalds_marketing_fail.jpg\" alt=\"McDonald's Marketing Fail\" width=\"620\" height=\"308\" srcset=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/mcdonalds_marketing_fail.jpg 620w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/mcdonalds_marketing_fail-300x149.jpg 300w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2017\/09\/mcdonalds_marketing_fail-600x298.jpg 600w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><p id=\"caption-attachment-932\" class=\"wp-caption-text\">McDonald&#8217;s launched a website in New Zealand that resulted in complete failure. The failure occurring where users were allowed to be creative and make their own burgers and then name their burger. Bad idea. FAIL!<\/p><\/div>\n<h2>Boaty McBoatFace<\/h2>\n<p class=\"story-body-text story-content\" data-para-count=\"161\" data-total-count=\"161\">A proposal by a British government agency to let the Internet suggest a name for a $287 million polar research ship probably seemed like a good idea at the time.<\/p>\n<p data-para-count=\"161\" data-total-count=\"161\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1092\" src=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/boaty_mcboatface-1024x543.jpg\" alt=\"Boaty McBoatFace\" width=\"900\" height=\"477\" srcset=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/boaty_mcboatface-1024x543.jpg 1024w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/boaty_mcboatface-300x159.jpg 300w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/boaty_mcboatface-768x407.jpg 768w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/boaty_mcboatface-600x318.jpg 600w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/boaty_mcboatface-1536x815.jpg 1536w, https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/boaty_mcboatface.jpg 2048w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"163\" data-total-count=\"324\">Now, the agency is the latest group to see what happens when web users are asked to unleash their creative energy: R.R.S. Boaty McBoatface is a clear front-runner.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"321\" data-total-count=\"645\">People quickly disregarded the more\u00a0dignified names suggested by the Natural Environment Research Council \u2014 Shackleton, Endeavour, Falcon. Instead, the contest became the latest in the Internet\u2019s long, storied history to end up with social media users gleefully offering ridiculous names to government-funded projects.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The internet is a very forgivable place to be as a marketer, but there are some digital marketing mistakes that are just too funny to forget. \u00a0We review some of our favorite digital and social media blunders! Scott Disick accidentally<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt -->&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,39,29],"tags":[192,186,187,189,20,188,185],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Biggest Digital Marketing Blunders &#8211; BRANDfluencer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 Biggest Digital Marketing Blunders &#8211; BRANDfluencer\" \/>\n<meta property=\"og:description\" content=\"The internet is a very forgivable place to be as a marketer, but there are some digital marketing mistakes that are just too funny to forget. \u00a0We review some of our favorite digital and social media blunders! Scott Disick accidentally&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"BRANDfluencer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/brandfluencer\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-10T15:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-12T15:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/digital-marketing-mistakes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zecharia Gilbert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandfluencer\" \/>\n<meta name=\"twitter:site\" content=\"@brandfluencer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zecharia Gilbert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/\"},\"author\":{\"name\":\"Zecharia Gilbert\",\"@id\":\"https:\/\/brandfluencer.com\/blog\/#\/schema\/person\/f4edf77b3908ed5fa927f65cda7e3310\"},\"headline\":\"Top 3 Biggest Digital Marketing Blunders\",\"datePublished\":\"2020-10-10T15:30:04+00:00\",\"dateModified\":\"2020-10-12T15:50:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/\"},\"wordCount\":297,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brandfluencer.com\/blog\/wp-content\/uploads\/2020\/10\/digital-marketing-mistakes.jpg\",\"keywords\":[\"Boaty McBoatFace\",\"Digital Marketing Blunders\",\"Digital Marketing Mistakes\",\"digital marketing mistakes to avoid\",\"featured\",\"mistakes in digital marketing\",\"Scott Disick\"],\"articleSection\":[\"Digital Marketing\",\"Marketing\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/\",\"url\":\"https:\/\/brandfluencer.com\/blog\/top-3-biggest-digital-marketing-mistakes\/\",\"name\":\"Top 3 Biggest Digital Marketing Blunders &#8211; 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