• Marketing
• 29 July 2017

The driving factor behind the success of any business is a solid customer base. Without customers, a company has no way of generating income.

However, getting customers is easier said than done.

Building a growing customer base requires a quality marketing plan. In today’s ever-competitive world, marketing can make or break a company.

As a business owner, how much time have you spent on marketing? Are you well-versed in digital marketing techniques and trends?

Chances are, especially if you’re a new business, you’re relying on internal employees to help with marketing needs. Marketing isn’t something that should be left to just anyone! Proper marketing requires experience and knowledge.

Do you think you are getting the best out of your marketing plan? Are you looking for ways to build your company’s brand and reputation?

If so, now may be the time to hire a Chicago marketing agency.

Need some convincing? Keep reading to learn the top 5 benefits of working with a Chicago marketing company.

How a Chicago marketing agency can benefit your company

1. Complete access to a team of professionals.

One of the biggest benefits of a Chicago marketing agency is that you are surrounded by talent. A quality marketing agency will be able to provide you a team of experienced professionals.

These specialists know the ins and outs of marketing. They know the secrets to top-notch techniques.

Having access to these professionals is priceless. You can count on them to:

• Examine your current marketing plan
• Create a new marketing plan
• Stay on top of trends and incorporate them
• Use proven marketing tools
• Provide metrics, reports and marketing predictions

A marketing team will keep your company’s future afloat.

2. Marketing agencies are cost effective.

A marketing agency will likely charge you a couple thousand dollars a month for their services. While this may seem expensive, let’s look at the numbers.

For $3,000-$5,000 a month, you’ve got a full team of dedicated marketing professionals.

Now think about the cost of hiring four new employees. Chances are you’ll need to fill a few positions, including a:

• Social media manager
• SEO Specialist
• Content writer

First, you’ll have to pay for each employee’s salary, which can range from $50,000-$120,000 a year. You’ll also have to pay for:

• Physical space
• Health insurance
• Training
• Onboarding costs

This can end up costing tens of thousands of dollars! At the end of the day, it’s actually more cost-effective to outsource marketing work.

3. Added perspective.

It’s easy to lose the big picture of marketing. Without a dedicated marketing team, employees can easily become overwhelmed with marketing needs.

With a team of marketing strategists, there’s new perspective.

These professionals will be able to use a “bird’s eye view” of your marketing plan. A fresh perspective can create a positive pivot into a better strategy, freeing up not just cash, but time and resources. This will allow you and your employees to focus on what you do best, which is creating a great product or service.

4. Use of the latest marketing tools.

Does your marketing plan involve the use of marketing tools? If not, you’re missing out!

A Chicago marketing company will use the latest and greatest of online gadgetry to next level your inbound campaigns. Using these tools will increase the efficiency and effectiveness of your marketing. Any outfit worth their salt will provide you with up to date and easy to read analytics reports.

These tools produce measurable results. With the right company, top notch tools will be used to boost your marketing success.

5. Maintain and maximize efficiency.

Many companies use in-house employees to pick up the marketing slack. Maybe it’s an eager intern or a loyal employee who has been taking e-courses in his free time. While this seems ideal, it often causes more problems in the long run.

Having existing employees pick up marketing tasks will likely end up reducing productivity.

How can HR personnel perform HR tasks if they are also in charge of marketing? Expecting employees to wear multiple hats is not just challenging, but can easily upset the fragile work-life balance of your employees.

To maintain efficiency, hire a marketing agency. This allows your employees to complete their daily duties. It also gives you peace of mind that your company’s marketing strategy is in good hands.

Knowing when you need a marketing agency

The decision to hire a Chicago marketing agency shouldn’t be taken lightly. You want to ensure you are making the wisest decision for your company.

There are many tell-tale signs that your company is in need of help. Consider these questions.

• Do you have a marketing plan? Many companies enter the arena without one. A marketing plan should cover all inbound and outbound strategies.
• Are your sales stagnant? If sales have not increased, a lack of marketing expertise could be the culprit. Stagnant or decreasing sales are signs that your company is not as prominent as it needs to be. Proper marketing can your keep your business fresh and relevant.

• Are your marketing results haphazard? Incorporating the latest marketing trends is one thing, but getting results is another issue. If your marketing results are missing more than they’re hitting, it’s time for a change.
• Do you have metrics for your marketing techniques? You need to not just have the numbers, but you need to understand what they mean and project where they can go. If you don’t have a clear path forward, a professional opinion may be useful.

If your company is suffering from any of these symptoms, it’s time for a change! Hire a Chicago marketing agency to get your company back on track.

A marketing agency you can depend on for results

Outsourcing your marketing is a big decision. As a business owner, your decisions can make or break your company’s success. The decision for professional marketing help is a good one!

At BrandFluencer, we have the skills needed to give your company the marketing boost it needs. We specialize in digital and social media marketing.

You can count on us to create the marketing plan your company has always needed. Results: guaranteed!

Contact us today to get started. Say goodbye to your sub-par marketing plan!