How Social Media Influencers Can Help You
A mere 20 years ago, purchasing behavior was mostly influenced by friends, family, and figureheads like athletes and celebrities.
These days that’s just not enough.
Well-known bloggers, as well as Youtube, Vine and Instagram stars have a lot of say in deciding what’s cool and when it’s cool.
That’s why you need to start getting social media influencers interested in you.
Social Media Influencers Are Key to Growing Your Business
Having connections with these stars of social media can significantly increase your presence on the internet. This can only help to promote your product or service.
And if you’ve got a brand new start-up, one way to do this is to launch your product with an influencer marketing agency.
Influencers can be valuable to your brand in a number of ways. They can:
Write a Favorable Review about You
This will improve your SEO. How?
In the past, keyword optimization was enough to elevate your search engine ranking. But now Google favors high-quality organic links.
By partnering with these influential bloggers who write features about and reviews for your products or services, you’ll begin building those high-quality links. This will, in turn, drive traffic to your site and improve your search engine ranking.
Create Content for Your Website
Yes. Your website.
Social media influencers can create valuable content for you directly on your site. They can provide testimonials, quotes, and other non-branded content that could become a valuable part of your marketing assets.
Wear Or Use Your Product
You want to work with influencers who are both relevant to your niche and will appreciate your products. Get in touch with them and make them aware of your products and the benefits.
Send them some free samples so they can try them and then sing their praises on their highly influential sites. Their followers will appreciate the information and it will give your product a serious boost.
Help Build Trust
According to a Nielsen study, 92 percent of consumers trust recommendations from friends, family or people they know. Only 58 percent trust branded websites.
Interestingly, 70 percent said they trust online consumer opinions. This just shows that people are more likely to believe what strangers say than trust what brands say about themselves.
Even so, with so many bigger and better-known competitors, it can still difficult for small businesses to win the trust of their target audience. Even once you do establish trustworthiness, making a lasting impression with consumers is what matters.
One way to do this is to stand up for a cause that resonates with your target audience. By doing this you’ll win them over – heart and soul.
A social media influencer can spread the word about how you donate a portion of your proceeds to a cause and it will click with them. They’re likely to remember it.
And, even more importantly, since the information came from influencers whom the audience already trusts, they’re likely to believe it.
This will put you in good standing.
Generate Quality Leads
When seeking influencers for your digital marketing campaign, try not to focus solely on reach. Sure, social media influencers with a big following can help you reach a larger audience.
But it won’t make much of a difference if only a small percentage of those consumers are genuinely interested in your product.
You want to be sure that every cent you spend on your digital marketing yields the highest possible ROI. Remember that social media influencers specialize in specific niches.
So you want to target the right influencers who will ensure that your message reaches relevant consumers. This will bring higher-quality leads and an increase in ROI.
When you’re able to target the right influencers, you’ll boost your brand’s visibility and raise awareness within that relevant market. All of this equals an increase in the quality of leads you generate, which also means a higher ROI.
No matter how well influencers promote your product, there will always be consumers hesitant about giving you their money. Consider offering a special discount code that’s valid for a limited time.
Then these discount codes can be promoted through social media influencers and give their followers an extra reason to buy. Plus, by creating a unique discount code for each influencer, you’ll be able to track your campaign’s performance more accurately.
You can also keep track of how many conversions each influencer generates. This is especially important if you’re paying your social media influencers a commission.
Engage New Audiences
Even if social media influencers are loving on you, there’s still a good chance that many of their followers have never heard of you. Especially if you’re a small business or start-up.
If using a discount code isn’t enough to draw them in, then giveaways and contests are two other great ways to engage your audience and help you reach new audiences relevant to your business.
You can use your influencers to promote a giveaway. For instance, let’s say you sell specialty pies. You could collaborate with an influential food Instagrammer who has a big following.
The Instagrammer could post an image of one of your featured pies. In the caption, they could announce a giveaway to their followers, and instruct them on the step-by-step how to participate.
The rules of the giveaway could require users to follow both your Instagram account and the influencer’s account. They may also need to repost the photo, tag both accounts, and include the branded hashtag #yourspecialpies in the caption to enter the giveaway.
However you decide to go about your giveaway, with the assistance of influencers you can really make a statement.
So if you’re looking to boost your presence on the internet and social media – and thus increase your sales – start making connections with social media influencers.
Don’t be shy. You’ve got a great product or service to share. So put it out there!
And if it feels too overwhelming, contact us. We’ll help you get hooked up with those important influencers.